Even Heroes Need Branding

Call me a late-bloomer but I’ve just recently watched the final season of Smallville, an American TV series about the pre-Superman days of the famous DC Comic character Clark Kent (Superman). It had aired 10 seasons for 10 years, making it one of the longest-running TV series. The series talked about how Clark Kent, the human side of Superman battled through his challenges after learning his alien origin; he came from another planet called, Krypton.Superman, being one of the most famed fictional characters can be safely categorized with equally illustrious names such as Michael Jackson or even today’s Steve Jobs. On the 19th episode of the final season, “Booster”, a super-powered being from the future named Booster Gold, characterized by his gold costumes and fancy gadgets, went back to Clark Kent’s time. After learning that the super hero Clark was referred to by the people as the “The Blur”, coined after a blurry photograph that was taken while he was rescuing somebody from danger, Booster Gold gave him a piece of advice about this not-so-brandable superhero title (The Blur). His advice that caught my attention concluded with: “… even heroes need branding”.Booster Gold advised Clark Kent to fashion a name for himself that people could relate to. Looking at his red-leather jacket that bore the “S” symbol – a Kryptonian emblem for Clark’s lineage, Booster suggested that the name could start with an “S”, like Super.True enough, the fictional superhero characters that even adults of today have become obsessed about have thrived with branding themselves suitably that they have retained certain relations to themselves. A bat can be associated with Batman, and a green ring with Green Lantern. The genius makers of these fictional characters have brainstormed for the most fitting branding schemes they can give to their heroes, making them almost distinguishable like any other nonfictional celebrity.If businesses can take a hold of a good brand for themselves, marketing and advertising would come in handy. People can spontaneously relate to their business and set them apart from among many others that are pretty much akin to them.Have you thought of a unique brandable brand name for your company today?

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